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We have a cowboy hat and some ketchup. We want the scene where our hero walks into the bar and everyone stops talking. We want the scene where the whore begs to be loved. We want to cheat at cards. We want blood and guns. We want it to be noon. We want it to be dusk. Together with our audience we reclaim this chaotic half-arsed Western as our own and celebrate the failure of generic heroes, cheap whores and the all-American idol. Action Hero makes work that uses audience as collaborators and co-conspirators, linking audiences together and unifying them as part of the live event, building a temporary community.