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Bill Collison talking about his new book. Bill’s Produce Store opened in 2001 in a small town in Sussex not far from the sea. What started years before as a small greengrocer’s shop is now a bustling, vibrant café packed with hungry customers, with stores in Lewes, Brighton, Reading and Covent Garden. But Bill’s is much more than just a café. The unique atmosphere and delicious food combine to make a real celebration of eating. From scrumptious breakfasts to treats at twilight, Bill’s food is bursting with flavour, texture and colour. He makes even the simplest dishes vibrant and exciting - and now he’s bringing his unique style to kitchens across the country with Bill’s The Cookbook: Cook Eat Smile.