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In a world where there is a race to patent and brand every new product, discovery or idea, how can we escape branding and being branded? Is everything - including counter-cultural movements - doomed to be repackaged as a lifestyle brand? To what extent are we all complicit in this - enjoying the sense of collective identity? Do the critics of branding confuse their views about brands with their views about capitalism? Tonight's speakers look at the politics of branding and the branding of politics. Wally Olins' books include Corporate Identity and Wally Olins on Brand; David Boyle is author of Authenticity: Brands, Fakes, Spin and the Lust for Real Life; Phil Teer is joint MD at St Lukes advertising agency; and Katharine Ainger is co-editor of New Internationalist. Chair: Deborah Doane, head of transforming markets at the New Economics Foundation.