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Roll up for Mark Borkowski's rollercoaster ride through the weird and wonderful world of "the maverick". A compelling, autobiographical performance lecture, Adventure Capitalism is a rare opportunity to learn about the fine line between madness, genius and publicity from one the best, and best known, PR professionals in Britain today. Created in response to the needs of a world - and economy - in dramatic flux, Mark draws on his personal experience of working with some of the most inspiring and innovative thinkers of the last thirty years, and outlines his five rules for harnessing the power of the maverick. Applicable in any walk of life, Adventure Capitalism is a glorious celebration of risk-takers, outliers and artists, and why they might be more essential now than ever before. Alongside Max Clifford, Alistair Campbell and Tim Bell, Mark Borkowski was included in PRWeek's list of most influential figures in the PR industry over the last 21 years. Mark is recognised as a pundit on PR, the media and celebrity and is regularly asked to give television and radio interviews on platforms like CNN, BBC, Sky and ITV. He authored the BBC series How the War was Spun about the use of PR post 9/11 segueing into Iraq misadventure. The performance is one of a series of surprise pop-up events taking place across the UK as part of the London 2012 Festival a spectacular 12-week nationwide celebration running from 21 Jun until 9 Sep, bringing together leading artists across the world with the very best from the UK.