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Adults are increasingly playing at being kids: from pavement scooters, to the fashion for chief executives in Gap sweatshirts. Meanwhile kids start experimenting with drugs, and sex at an ever younger age. Does adulthood necessarily imply the shouldering of responsibility, and the disciplining of desires? Where does the need to play come in? Is the rebranded adult the sign of more wide-reaching social changes - or just an attempt by the leisure industry to create a new consumer market? Speakers include: Phil Teer, Planning Director, St Lukes' advertising agency; writer Toby Litt, author of Corpsing and deadkingsongs; Martin Raymond, head of lifestyle journalism at the London College of Fashion; and Sally Phillips, best known for Smack The Pony and Rescue Me. In the chair: Mary Riddell, columnist at the Observer.