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Futurologists argue that male vanity - or ‘manity’ - will be one of the most important consumer trends of the next decade. But is the alleged rise of the metrosexual — the cosmopolitan, feminised male — just a marketing and advertising phenomenon or does it reflect an important shift in the nature of masculinity? Is it good for men to become more conscious of their bodies and their appearance, or does it leave them vulnerable to the same fears of inadequacy with which women have long wrestled? Marian Salzman, Executive Vice President, Director of Strategic Content, JWT and author of The Future of Men; Frank Furedi, Professor of Sociology at the University of Kent and author of The Politics of Fear; Mark Simpson, author of Male Impersonators; Terri Apter, social psychologist and author of The Myth of Maturity. Chair: William Leith, journalist and author of The Hungry Years.