VenuePiccadilly Theatre
TownWest End
CountyGreater London
From5th October 1999
Opened12th October 1999
To5th August 2000
WhenMon-Sat 19:45, Thurs/Sat Mat 15:00
What is currently on at Piccadilly Theatre (V406)

Spend, Spend, Spend

Spend, Spend, SpendT1460081700
Scraping by on seven quid a week with her husband and three kids in a tiny terraced house in Castleford, Yorkshire, Viv Nicholson’s life was as near rock bottom as it could get. Until that day in 1961 when Viv borrowed 5 from her Mam to play the Pools and she was catapulted from obscurity to fame with the biggest win ever - £152,319 (£5 million today). And that was it, Viv and Keith’s lives changed overnight and Viv declared to the world she was going to spend, spend, spend. ‘Booze, big cars, big spending, big headlines’ and a succession of husbands soon led to bankruptcy. From rags to riches and back to rags again, a gritty and poignant musical about the extraordinary story of a brash and naïve, northern lass
Music Steve Brown
Book by Steve Brown
Lyrics Steve Brown
Book by Justin Green
Lyrics Justin Green (from the book by Viv Nicholson and Stephen Smith)

Archive :: production:T1460081700, musical:S1707, venue:V406

Production details

Winner of The Evening Standard/Carlton Television Best Musical of the Year, Evening Standard Theatre Awards, 1999.Winner of Best Musical, Critics' Circle Awards 2000. Website


Performer Diane Langton (Viv Nicholson)
Performer Steven Houghton (Keith Nicholson)
Performer Rachel Leskovac (Young Viv Nicholson)
Performer Jonathan Burn
Performer Tania Caridia
Performer Susan Fay
Performer Kate Harbour
Performer Marjorie Keys
Performer Gary Milner
Performer Craig Nicholls
Performer Stuart Nurse
Performer Stuart Pendred
Performer Robin Samson
Performer Jeff Shankley
Performer Nicola Sloane
Performer Duncan Smith
Performer Jamie Somers
Performer Mary Stockley
Performer Paul Thornloy
Lighting Mark Henderson
Choreographer Craig Revel Horwood
Design Lez Brotherston
Director Jeremy Sams
Music John Cameron
Sound Rick Clarke
Director Dane Preece (music)
Producer Andre Ptaszynski (for Pola Jones-Michael Watt-Joop Van Den Ende - in association with Hat Trick Productions and the Theatre Royal Plymouth)

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