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The Long Tail is one of the biggest ideas in media and technology of the decade so far. Developed by Chris Anderson on the pages of Wired, the magazine of which he is editor-in-chief, it argues that the way that media and entertainment businesses sell their products has been thrown into a tailspin by the digital world that has not yet been fully appreciated. The long tail is made up of those millions of books, films and albums that sell only a trickle of copies every year. As everything migrates into digital bits and becomes less constrained by the demands of physical space, however, these small-selling products will come increasingly into their own. At the ICA Anderson talks to about The Long Tail and other internet trends with John Naughton, columnist on The Observer and Professor of the Public Understanding of Technology at the Open University.