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This spellbinding new project by the award winning Moti Roti organisation blends photography, soundscapes and digital media to explore representations of British Asian identities. The stereotypes are familiar, from the 'Paki Shop' victims of the 70s or the 'Asian Babes' of the 90s. At the dawn of this new era the time is ripe to reassess what it really means to be British Asian. Three contrasting artists, Ali Zaidi, Poulomi Desai and Zineb Sedira, have worked closely with fifty people to produce new cleverly manipulated images and sounds of British Asian people which are aspirational, arresting, controversial, humorous and critical. But that's not it. Fresh Masaala also invites you to contribute your own images, ideas and responses - the debate can always be taken one stage further!