Details

Five participants enter a brightly lit room, there are five chairs positioned around a TV. A session begins, and as each audience member follows different instructions via headphones, they begin to understand 'who they are'. Proceedings are led by an on-screen, animated character - whose twin roles of marketing and spiritual Guru are confused by his reliance on untested and accident-prone technologies. The overproduced, digital sheen of our focus-group world cracks open into a colourful volcano of boiling absurdity. A hilarious chaos develops, exposing today's consumer-mad inability to distinguish between what we want, and what we need.

Creatives/Company

Author: Ant Hampton