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The creatingSPARKS festival celebrates creativity at the frontiers of the sciences and the arts. creatingSparks is brought to you by the British Association, Imperial College, The Natural History Museum, the Royal Albert Hall, the Royal College of Art, the Royal College of Music, the Royal Geographical Society, the Science Museum and the Victoria and Albert Museum. When the internet is available on television , and TV is on the internet, and when new electronic devices sprout everyday, what will our media future be like? Jonathon Drori, Head of Commissioning at BBC Online, looks at the future of popular soaps, game-shows, dramas, and documentaries when people can have whatever they want, whenever they want, and can influence and interact with programmes.