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Set up in 2006 by Jacky Paice, The Sunflower Jam came about in the first place to carry the torch for integrated and functional medicine, and does so by supporting initiative set up to bridge the gap between integrated, functional and conventional medicine. Super Jam 2011 will be the charity's biggest event to date and will help to increase the already raised funds from past events - which have included guest performances by the likes of Status Quo, Paul Weller, Robert Plant, Ray Cooper, Bruce Dickinson, Suggs, the late great Gary Moore, and Jeremy Ions as MC.